{"id":5081,"date":"2026-08-27T12:54:05","date_gmt":"2026-08-27T12:54:05","guid":{"rendered":"https:\/\/naomikirui.me.ke\/?post_type=portfolio&#038;p=5081"},"modified":"2026-08-27T13:06:56","modified_gmt":"2026-08-27T13:06:56","slug":"abc-home-page","status":"publish","type":"portfolio","link":"https:\/\/naomikirui.me.ke\/de\/portfolio\/abc-home-page\/","title":{"rendered":"ABC Home Page"},"content":{"rendered":"<p dir=\"ltr\"><strong>The Challenge<\/strong><\/p>\n<ul dir=\"ltr\">\n<li>Homepage led with an internal announcement (award news) instead of a customer value proposition<\/li>\n<li>Viewing accounts under each banking type (Personal\/Business\/Diaspora) required navigating away to a separate page<\/li>\n<li>Compliance and legal content (Cost of Credit, Data Protection, Key Facts, CRS, FATCA) was stacked as long-form text, making the page extremely long to scroll through<\/li>\n<li>Low text contrast on photo-heavy cards affected readability<\/li>\n<li>Hero banner sat as an inset block with page background visible around it, weakening the first impression<\/li>\n<li>No visible account\/login actions until deep in the nav<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Goals<\/strong><\/p>\n<ul dir=\"ltr\">\n<li>Lead with customer value, not internal messaging<\/li>\n<li>Let visitors explore accounts under each banking type without leaving the homepage<\/li>\n<li>Cut down page length without removing information<\/li>\n<li>Improve legibility and visual consistency across cards<\/li>\n<li>Give the hero a stronger, more immersive first impression<\/li>\n<li>Surface primary actions (open account, log in) earlier<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Key Changes<\/strong><\/p>\n<ul dir=\"ltr\">\n<li>Replaced the award-announcement hero with a story-led, customer-facing message, and extended it to full-bleed (edge-to-edge) so it reads as a proper statement banner instead of an inset content block<\/li>\n<li>Converted the three separate &#8220;Get Started&#8221; links (which previously navigated to a new page per banking type) into an inline segmented tab selector with an expand indicator \u2014 visitors can now browse the three accounts under Personal, Business, or Diaspora directly on the homepage, without leaving the page<\/li>\n<li>Restyled cards with a plain white info panel instead of overlay text on photos, for consistent readability<\/li>\n<li>Consolidated five separate compliance sections into a single tabbed panel<\/li>\n<li>Added persistent &#8220;Open an Account&#8221; and &#8220;Login&#8221; actions to the top bar<\/li>\n<li>Simplified the sustainability banner to one headline and CTA<\/li>\n<li>Added app-download and social links to the footer<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Outcome<\/strong><br \/>\nA shorter, more scannable homepage that lets customers explore their banking options faster \u2014 without leaving the page \u2014 and reduces the scroll needed to reach compliance information, without cutting any content.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Challenge Homepage led with an internal announcement (award news) instead of a customer value proposition Viewing accounts under each banking type (Personal\/Business\/Diaspora) required navigating away to a separate page Compliance and legal content (Cost of Credit, Data Protection, Key Facts, CRS, FATCA) was stacked as long-form text, making the page extremely long to scroll [&hellip;]<\/p>\n","protected":false},"featured_media":5085,"template":"","portfolio_category":[57],"portfolio_tag":[],"portfolio_industry":[24,40],"class_list":["post-5081","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-ui-ux","portfolio_industry-b2b-platforms","portfolio_industry-marketing-teams"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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